Streamlining referrals earnings in a unified ecosystem.
The platform's revenue mainly stems from credits and assets utilized for in-game features and as stakeholder assets, available in individiual purchases or larger bundles in lootboxes.
The revenue is shared among five distinct parties: Affiliates, Tokenholders, Partners, Operations, and Shareholders, each getting a 20% slice. Affiliate lootboxes are vital for revenue sharing, with different tiers providing various bonuses and larger credit bundles.
Revenue on the platform primarily comes from the sale of of c redits used for in-game features and assets. Credits can be obtained in $1 refill packages or bundled in larger units known as Lootboxes. There are two types of Lootboxes:
Game Lootboxes, which can be purchased through in-app purchases in the native game app, and Affiliate Lootboxes, which can be acquired by depositing either XRP (Ripple) or USDC on the web-based affiliate app.
Revenue is classified into two main types:
Gross Revenue (GR)
Net Revenue (NR)
Gross Revenue (GR) represents the total amount an end user spends on the platform. For example, a $1 purchase by a user translates to $1 Gross Revenue. Net Revenue (NR) is calculated by subtracting direct expenses from the Gross Revenue, resulting in Net Revenue.
Direct expenses are divided into two main categories:
App Store Fees
Game Prizes
App Store Fees are incurred, averaging 25% of the Gross Revenue. Game Prizes, set at 25% of the Gross Revenue, are allocated to cash game prizes, excluding any revenue from the sale of Affiliate Lootboxes. As a result, a Net Revenue margin of 50% is achieved:
Gross Revenue (GR)
$1.00
Transaction cost (25%)
$0.25
Prizes (25%)
$0.25
Net Revenue (NR)
$0.50
This breakdown clarifies the revenue generation and calculation model, providing a transparent framework for comprehending the platform's financial dynamics.
The platform's Net Revenue is efficiently distributed among five distinct parties, with each transaction being allocated in real time as follows:
Affiliates
20%
Allocated through the affiliate bonus model, promoting a rewarding affiliation.
Tokenholders
20%
Divided into two segments - 10% as token bonus and 10% as pool bonus, enhancing the value proposition for affiliates.
Partners
20%
When applicable, this share is typically divided between a partner and a star influencer, fostering collaborative growth.
Operations
20%
Dedicated to covering all development, operational, and server costs, ensuring smooth platform functioning.
Shareholders
20%
This portion is the owners' share, aimed at covering their return on investments, aligning with long-term growth prospects.
Net Revenue payouts are executed according to the source of Revenue, ensuring a transparent and efficient distribution:
Net Revenue generated from transactions outside the app stores is distributed in cash in real-time, allowing immediate financial recognition.
Net Revenue originating from transactions within the app stores is distributed in tokens in real-time, offering a tangible asset for platform engagement.
Tokens received as a bonus can be traded through the token trading pool, accessible post-listing, providing a liquid avenue for realizing bonuses.
Through this structured distribution and payout model, the platform ensures fair and immediate distribution of Net Revenue, fostering a balanced and rewarding ecosystem for all stakeholders involved.
