A Look Forward

Throughout the year 2021, many gaming organizations showed mainstream legitimacy. A billion-dollar value against a trivia gaming business may sound far-fetched if you've missed the point: it's not all about playing. SuperOne has become a content marketing factory with a unique value proposition of serving a hard-to-reach audience (young gamers) in a genuine manner.

As a result of our wide market appeal, legacy brands will have new engagement territories to explore in 2022. Rather than focusing just on games in these relationships, the cultural context surrounding a larger message approach is the primary emphasis. SuperOne will be a new breed of content organizations whose gaming ability is only equaled by their marketing acumen.

As the pandemic raged on, gaming became a major topic of conversation as homebound consumers increased their media consumption. Two years after the first spike in interest, the gaming industry has continued to expand, thanks in part to the explosive rise of mobile gaming.

The year 2022 is expected to be one of the most exciting in gaming history, but it will need a greater level of depth in the themes of the year before. Gamification has a significant impact on developing themes for entertainment, enterprises, and education, and this move toward utilizing games as cultural backdrops. When it comes to this transformation, companies who have invested time in learning about the gaming environment will have a strategic edge over those who have not. As we have learned a lot from the market dynamics over the previous decade, the cultural effect of how games are utilized will take a turn with the release of SuperOne.

The Future, Today.

Andreas Christensen Techowner