A Gamified Fandom
A single digital gathering spot for the world’s biggest fandoms does not yet exist for any sports or entertainment verticals to accommodate a worldwide religion of fanaticism. Despite the fact that many fans utilize social media sites such as Facebook, Twitter, Instagram, and TikTok to express their fanship, none of these networks have an established framework for connecting them, engaging them with delightful experiences, or rewarding them for their phenomenal passion. Hence, we went to take a deeper look at these multi-billion fandom industries in order to better grasp the motivations and commercial potential that exist in this specific industry.
As a human-focused organization that believes in the design that focuses on the human drive to take action against self-interest, we mix game theory, behavioral economics, motivational psychology, user-centric design, neuroscience, and technology to alter and inspire human behavior. We have examined the interaction between these disciplines to capture the essential concepts that contribute to what effective gamification design can achieve inside a unique gamification framework. People are naturally drawn to play games, and the gamification framework developed by SuperOne take advantage of this natural desire to influence their behavior and activities. As a consequence of this intrinsic motivation, SuperOne will grow to be a significant business.
With this gamification framework, all fandoms now come together under one social roof at SuperOne, a new gamified social network for sports and entertainment. Traditional sports and entertainment fans are connected to one another around provocative experiences that allow them to enjoy fame, fortune, and friendship opportunities that never existed before. On the other side, increasingly, marketers and brands are depending on social media to develop direct connections with customers and to deliver compelling live in-game experiences that improve customer loyalty and raise brand awareness. As a result, the convergence of sports, entertainment, and social media will represent huge and substantial economic possibilities.
In this letter, I'll do my best to layout our strategy at SuperOne, explaining why we do the things we do, how we go about making choices, and what we're trying to achieve.