# A Disruptive Concept

## Third Generation of Business

From the production and marketing era to the relationship and intelligence era, business models have been evolving over the centuries. Over the years, the rise of Web 3.0 has fundamentally transformed the very meaning of ideas, innovation, and inventions. As a result, business models are evolving further. In today's connected world, organizations have the opportunity to gather more data, get insights, and innovate. Markets are likely to undergo a long-overdue change as a consequence, bringing with it increased market speed as well as more lean and agile operations. As we witness businesses across industries undergo a profound and dramatic shift in the relative balance of intelligence power, cognitive technologies and adoption are offering each business entity new opportunities to grow and prosper.&#x20;

### Read it

Before 2000, the Internet was known as the "Read-Only" web. The job of an internet user was confined to reading what was offered to him. There was no active communication or information exchange between the information consumer and the producer. The information era, on the other hand, had begun!&#x20;

### Write it

The year 2000 heralded the beginning of a “Read-Write-Publish” phase. The new publishing web arose from the absence of active contact between ordinary people and the internet. Using various blog systems, even non-technical users were able to actively participate and contribute to the web. This period introduced new ideas to the average user, such as blogs, social media, and video streaming. It was simply a few clicks away from publishing material!&#x20;

### Own it

The modern web may be thought of as the Internet's "read/write/own" phase. Using the power of AI systems, the Internet is growing more intelligently during this phase to process information in a manner similar to that of a human brain. Because programs will be able to communicate with each other autonomously, the content development and dissemination would be very intelligent and targeted. User participation in the revenue generation and operation of protocols rather than merely utilizing free tech platforms in return for our data is an option. This implies that instead of merely being consumers or goods, individuals may participate and own a stake in the company.

## The Turning Point&#x20;

We've now reached a turning point; how SuperOne utilizes modern technology to alter Trivia gaming's standard business model?&#x20;

### Advertising&#x20;

While technology and information are available to everyone, the way each company makes use of that information — and the purposes and objectives for which they employ it - are different. Ads have traditionally been static things that were just exhibited for the sake of the viewer's enjoyment until recently. Advertising may be targeted based on your knowledge of consumer desires and requirements, but the ads themselves did not have the ability to respond to customer feedback. That no longer holds true.

At SuperOne, we believe emotion and intellect play a large role in purchasing decisions. When it comes to ad effectiveness, SuperOne uses strategies that concentrate more on the emotional and behavioral components of customer choices. These “smart ads'' are the outcome of using cognitive systems to evaluate customer data. As a result, they may serve up advertising that is more relevant to the individual seeing them. This will revolutionize the way brands promote products and services.

Fanatical data is obtained via observing our players' demographics, activities and behaviors such as age, gender, sports interests, entertainment interests, etc.. Focusing on creating a character for each of our players: Many of his choices will be guided by this, and we’ll be able to build more successful campaigns as a result.

By gathering the facts listed above, we’ll have a better grasp on our target audience and their problems. As a result, SuperOne will be able to use cognitive advertising to send them more relevant and effective messages. Cognitive marketing enables brands to connect with customers on a more personal level. Cognitive ads will undoubtedly play a significant part in internet marketing in the future, as will cognitive marketing in general. Consumers get a more personalized and appealing experience when commercials use these approaches to "come to life."&#x20;

### Monetisation

Previously, video game businesses made money by simply selling their products. The overall return on a game was completely determined by the number of physical copies sold. Larger brands were able to include extra products or other revenue sources, but for the most part, sales would decide the game's destiny after it was released. Then a new paradigm emerged, one including downloadable content (DLC) and microtransactions. Known as the Web 2.0 model, this saw a steady stream of money through add-ons, which might be as complex as additional characters and campaigns or as simple as in-game cash or accessories. Gamers have reacted to this approach in a variety of ways, but many games have established a balance between the value offered by in-game purchases and the real cost of doing so.

Free-to-play (F2P) gaming arose as a result of this new income source. This is when creators design a game that is intrinsically free to play with its basic features, but allows players to choose from a range of methods to grow and monetise the game. Many gamers have found this to be appealing. They can play the game for free and without risk, and if they want to, they can customize their experience with any extra material they choose.

However, there is a snag in the works. Despite the genre's enormous popularity, just 2.2 percent of free-to-play players spent money on these sites. Despite this, the free-to-play gaming industry produced $88 billion in worldwide revenue in 2018, and that figure is set to climb. But it raises the question: what may be possible if even more players joined in the fun?

SuperOne is adopting an even more innovative monetization strategy that is already evolving. As internet and gaming landscapes are starting to shift due to Web 3.0's emergence in recent years, blockchains, cryptocurrencies, and non-fungible tokens (NFTs) are all part of SuperOne’s core business now.

Generally, NFTs are generated by using blockchains as immutable ledgers to record all network transactions in a cryptographic manner. Data that can be confirmed as unique from all other data and can be linked to almost anything — even in-game objects — is represented by NFTs in their most basic form. Since every item in the game may be made as a non-fungible token (NFT), it is possible to make everything in the game one-of-a-kind and collectible.

SuperOne uses cards and spaces as NFTs to enhance the gameplay experience of the game and they are even resold to other players on the secondary market for a profit. This makes the transactions less like dumping money into a black hole and more like investments. There is no reason to spend a large sum of money on goods that are gone once the user loses interest in playing SuperOne or if our game is no longer available.. NFTs won’t lose their value.

As we allow players to purchase NFT in-game assets, cards and spaces, at a substantially cheaper cost might encourage a far bigger number of gamers to participate. Thus, players may feel certain that they have not "lost" that value, but rather transferred it into the game world, and they can reclaim it at any moment if they so choose—and perhaps even make a profit on top of it. A win-win situation for everyone involved: players and SuperOne alike.

Similarly, using the blockchain's decentralization principle, Decentralized Finance (DeFi) brings it to the realm of finance. Staking is one of the major principles that brings our GameFi project to life. In-game passive income may be earned with staking. In-game assets, cards and spaces, may be staked to earn interests each time they’ve been used by other players, as well as can be used to unlock new levels or enter tournaments.&#x20;

### Scale, Speed & Security

As the world of cryptocurrencies continues to evolve, the use of blockchain technology in the SuperOne one million marketeers business community has been a major development. While an open and distributed ledger, the blockchain, is used to record transactions between two individuals, in order to guarantee the integrity of the data, it employs a decentralized and encrypted database that cannot be manipulated. Since only completed activities are compensated for in a Blockchain-based system, SuperOne can rest assured that the money is safe in the hands of the business community members. The days of payments being delayed or contested are past thanks to the blockchain. Bonus payments are made immediately in real-time.
